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| Título | The Land of Free Press |
| Brief | With the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press. |
| Agencia | TBWA\ Helsinki |
| Campaña | The Land of the Free Press |
| Anunciante | Helsingin Sanomat |
| Marca | Helsingin Sanomat |
| Fecha de primera difusión/publicación | 2018 / 7 |
| Sector Empresarial | Medios de comunicación, publicidad, edición y producción |
| Sinopsis | Helsingin Sanomat is the largest newspaper in the Nordics. |
| Medio | Web Film |
| Duración | |
| Director creativo | Erno Reinikainen |
| Responsable de conceptos / redactor | Lauri Gran |
| Responsable de conceptos / redactor | Tuomas Perälä |
| Responsable de conceptos / redactor | Anni Lindgren |
| Creative Content Strategist | Aki Toivonen |
| Director de cuentas | Noora Murremäki |
| Director de proyectos | Mira Sallanko |
| Production Art Director | Harry Huttunen |
| Diseñador gráfico | Maria Dunaeva |
| Data Analyst | Esa Roponen |
| Communications Specialist | Leni Vehkaluoto |
| Communications Specialist | Sofia Kaura-Aho |
| Communications Specialist | Iman Chellaf |
| Campaign Analyst | Jesse Korhonen |
| Productor de la productora | Jari Lähteinen |
| Director de fotografía | Petri Siikanen |
| Montador | Jerry Strengell |
| Responsable de conceptos / redactor | Lauri Gran |
| Responsable de conceptos / redactor | Anni Lindgren |
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VER TODOThe Land of Free Press
- MARCA:
- Helsingin Sanomat
- AGENCIA:
- TBWA\ Helsinki
#LIFEINHEL
- MARCA:
- Helsinki Airport
- AGENCIA:
- TBWA\ Helsinki