Producción at Canja

Vanish - "Vanishing Stories"

BETC HAVAS

BETC HAVAS São Paulo, Brasil

11357

Marca: Vanish
País: Brasil

Anunciante: Reckitt Benckiser

Título	Vanishing Stories
Agencia	BETC HAVAS
Campaña	Vanishing Stories
Anunciante	Reckitt Benckiser
Marca	Vanish
Fecha de primera difusión/publicación	2019 / 10
Sector Empresarial	Productos de limpieza, jabones, detergentes
Sinopsis	Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written by hand that will be erased after a wash. Since the book is made blank after being washed, the idea is to stimulate the imagination of little readers by creating new narratives and by promoting more family moments. "In many homes, reading bedtime stories to children is customary. However, one of the challenges in reading to children every night is that they end up asking to hear the same story over and over, for many consecutive nights," emphasized Andrea Siqueira, Executive Creative Director at BETC São Paulo, highlighting the origin of the project’s creative idea. "Vanish has always emphasized the performance of its products through pieces focused on technical demonstrations. Therefore, our goal is to create new formats with storytelling that’s more engaging; that still shows the product’s benefits, but that gets closer to consumers and generates conversations," added Laura Azevedo, Creative Director at the agency. This way, to celebrate Children's Day, the brand and the agency introduced a book that can be written by hand and washed every time someone wants to write a new adventure
Medio	Web Film
Duración	40 seconds
Responsable de la creación	Erh Ray
Director ejecutivo de creación	Andrea Siqueira
Director creativo	Laura Azevedo
Miembro del equipo creativo	Laura Azevedo
Miembro del equipo creativo	André Ignatiuk
Miembro del equipo creativo	Zeca Pinto
Miembro del equipo creativo	Matheus Andrade
Ilustration	André Ignatiuk
Responsable de cuentas de agencia	Daniela Keller
Responsable de cuentas de agencia	Heloisa Figueiredo
Responsable de cuentas de agencia	Paula Basso
Responsable de cuentas de agencia	Juliana Ramos
Responsable de cuentas de agencia	Talita Lima
Producción	Anna Ferraz
Producción	Paula Sousa
Producción	Lucio Wangles
Motion	Tiago Hasegawa
Producer de gráfica	Gilmar Souza
Producer de gráfica	Carlos Valeriano
Producer de gráfica	Vicente André
Advertiser	Lucia Albuquerque
Advertiser	Nathalia Teixeira
Advertiser	Andre Santos