Awards Manager
at
Saigon Filmes
| Título | #MyGameMyName |
| Agencia | Africa |
| Campaña | #MyGameMyName |
| Anunciante | Vivo/ Wonder Women Tech |
| Marca | Vivo/ Wonder Women Tech |
| Posted | Junio 2018 |
| Sector Empresarial | Otros |
| Lema | The end of online harassment starts now |
| Sinopsis | The gaming industry is bigger than ever. It’s twice as large as Hollywood’s. Everyday, 1.8 billion gamers play online. Almost half of them are girls. A study from Ohio University showed that 100% of these girls have suffered some form of harassment while playing. Vivo, the biggest internet provider in Brazil, was shocked by those alarming numbers and decided to be the first brand to take a stand for gamer girls against online harassment. We detected that many girls were hiding their identities behind male nicknames in order to protect themselves. It was very unfair. It had to end. To reach these boys and girls, we should count on their idols: the gamer influencers. So, we invited the biggest male influencers to take part in an experience: they should change their nicknames to female names and use them to play online for one day. We also asked them to share this experience with their fans and invite them to do the same. And so, they did. From then on the movement spread organically all over the world. |
| Medio | Relaciones públicas |
| Duración | |
| Responsable de la creación | Sergio Gordilho |
| Director creativo | Sophie Schonburg |
| Director creativo | Marco Bezerra |
| Director creativo | Sergio Gordilho |
| Responsable de conceptos / redactor | Felipe Lermen |
| Responsable de conceptos / redactor | Sophie Schonburg |
| Director artístico | Linus Oura |
| Director artístico | Sergio Gordilho |
| Diseñador | Matteus Faria |
| Director de proyectos | Monique Lopes Lima |
| Director de proyectos | Juliana Mendonça |
| Director de proyectos | Julia Newman |
| Director de proyectos | Isabela Levy |
| Responsable de cuentas de agencia | PC Freitas |
| Responsable de cuentas de agencia | José Boralli |
| Responsable de cuentas de agencia | Paula Salvarani |
| Responsable de cuentas de agencia | Isabel Castro |
| Responsable de cuentas de agencia | Marcelo Marques |
| Responsable de cuentas de agencia | Andrea Rizzoei |
| Media Manager | Luiz Fernando Vieira |
| Media Manager | Rodrigo Medeiros |
| Media Manager | Rafael Pascoal |
| Media Manager | Hully Sa |
| Media Manager | Victor Casimiro |
| Planificador de cuentas | Rodrigo Maroni |
| Planificador de cuentas | Aldo Pini |
| Planificador de cuentas | Marcelo Germano |
| Planificador de cuentas | Priscila Meldonian |
| Planificador de cuentas | Anna Tie Galisi |
| Productor digital | Webcore |
| Productor de la agencia | Rodrigo Ferrari |
| Productor de la agencia | Patricia Melito |
| Productora | Associados |
| Realizador | Amadeo Canonico |
| Director de fotografía | Amadeo Canonico |
| Montador | Felipe Tome |
| Montador | Cadu Silveira |
| Postproducción | Felipe Nascimento |
| Producción de sonido | Antfood |
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