Growfunding.be - "Sour"

TBWA\Brussels

TBWA\Brussels Bruxelles, Bélgica

20911

Marca: Growfunding.be
País: Bélgica

Anunciante: Growfunding.be

Título	Sour
Título (Lengua original)	Zuur
Agencia	TBWA\Brussels
Campaña	Sour
Anunciante	Growfunding.be
Marca	Growfunding.be
Fecha de primera difusión/publicación	2021 / 2
Sector Empresarial	Bebidas alcohólicas
Sinopsis	Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
Medio	Integrated Media/360 Activation
Duración	30 seconds
Banda Sonora	Brussels State of Mind - Zwangere Guy
Productora	CZAR
Account Management	Nicolas De Bauw
Account Management	Max Fauconnier
Account Management	Thijs Muësen
Director de publicidad	Frederik Lamote
Director de publicidad	Anne-Sofie Vandersmissen
Productor de la agencia	Mieke Vandewalle
Productor de la agencia	Elien De Brouwer
Director artístico	Greg Van Buggenhout
Responsable de conceptos / redactor	Kenn Van Lijsebeth
Responsable de conceptos / redactor	Thomas Driesen
Responsable de conceptos / redactor	Manu De Wit
Responsable de conceptos / redactor	Wilfrid Morin
Miembro del equipo creativo	Kenn Van Lijsebeth
Miembro del equipo creativo	Greg Van Buggenhout
Director creativo	Jeroen Bostoen
Director creativo	Thomas Driesen
Diseñador	Hendrik Everaerts
Diseñador	Olivier Verbeke
Desktop Publisher	Axel Nédée
Director de fotografía	Lieven van Baelen
Realizador	Lieven van Baelen
Illustrator	Axel Nédée
Public Relations	Anneleen Coppens
PR Agency	TBWA\Reputation
Productor	Eurydice Gysel
Productor	Ralph Durlinger
Sonido	Jan Pollet