Director de publicidad
at
Mankind Pharma
| Título | The Wait Is Over |
| Agencia | Wunderman Thompson South Asia |
| Campaña | Prega Moment |
| Anunciante | Mankind Pharma |
| Marca | Prega News |
| Fecha de primera difusión/publicación | 2020 / 9 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Filosofía | When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users. Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives. The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion. The films have been scripted and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, |
| Medio | Televisión |
| Duración | |
| Chief Executive Officer (CEO) | Rajeev Juneja |
| Director de publicidad | Joy Chatterjee |
| Director de publicidad | Gunjan Virmani |
| Agency | ADK Fortune Communications |
| Managing Partner | Subroto Pradhan |
| Director ejecutivo de creación | Uday Rao |
| Director ejecutivo de creación | Nakul Sharma |
| Miembro del equipo creativo | Piyush Gupta |
| Miembro del equipo creativo | Sanyam Sharma |
| Miembro del equipo creativo | Tanima Kohli |
| Account Management Team | Ambar Sharan Lal |
| Account Management Team | Priyanka Surkali |
| Account Management Team | Harshita Adlakha |
| Productora | Jamurah Films |
| Realizador | Tathagata Singha |
| Director de fotografía | Soumik Mukherjee |
| Productor | Rajesh Bhanushali |
| Productor | Tasneem Rajgara |
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