| Título | Kept |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | Kept by Krungsri |
| Anunciante | Bank of Ayudhaya Co., Ltd. |
| Marca | Kept by Krungsri |
| Fecha de primera difusión/publicación | 2020 / 7 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Sompat Trisadikun |
| Director ejecutivo de creación | Keeratie Chaimungkalo |
| Director creativo | Prathan Udomsubvong |
| Director artístico | Palapon Ngamjit |
| Director artístico | Sompat Trisadikun |
| Responsable de conceptos / redactor | Prathan Udomsubvong |
| Responsable de conceptos / redactor | Sedthavuth Jarethammachit |
| Account Management Director | Rathawan Sukanake |
| Director de cuentas | Apirat Leerattanakachorn |
| Ejecutivo de cuentas | Chayanee Chean-aem |
| Productor de la agencia | Rungrudee Chinpratan |
| Realizador | Kasemparn Jujindalert |
| Productor de la productora | Pavaranan Kanpairoh |
| Director de fotografía | Natdanai Naksuwan |
| Montador | Wisarut Deelorm |
| Retocador | Pornlert Panna |
| CGI | Chocolate Studio Co. |
| Empresa de creación sonora | Cinesound Co. |
| Postproducción | So Good House Co. |
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