Project Alert Violence Against Women - "Doodles"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigeria

3337

This ad is part of the ACT Responsible Collection

Marca: Project Alert Violence Against Women
País: Nigeria

Anunciante: Project Alert Violence Against Women

Título	Doodles
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agencia	UP IN THE SKY LIMITED
Campaña	#BreakTheCycle Campaign
Anunciante	Project Alert Violence Against Women
Marca	Project Alert Violence Against Women
Fecha de primera difusión/publicación	2018 / 6
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Lema	Break The Cycle
Sinopsis	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Filosofía	We sought to show how a young boy had normalized the sight of violence happening in the home. Shocking an audience to how casually he took his view and made it into his hobby.
Problema	The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Resultado	The video has been shared over 100 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Medio	Televisión
Duración	58 seconds
Más información	http://www.projectalertnig.org/
Director creativo	Omaga Idirigbe
Responsable de conceptos / redactor	Oje Ojeaga
Responsable de conceptos / redactor	JESSICA IWAYEMI
Productor de la agencia	Bolanle Akintomide
Brand Manager	Olawale Mada
Realizador	Tolulope Ajayi
Brand Strategy Director	Idiareno Atimomo