| Título | McGregor |
| Agencia | DDB COLOMBIA |
| Campaña | Conspiracies |
| Anunciante | Totto |
| Marca | Totto |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Sector Empresarial | Bolsas de viaje y maletas |
| Lema | Totto Backpacks launches its most innovative product, rewriting the most relevant news in the world. |
| Sinopsis | The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues. The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact. |
| Filosofía | Forgetting something can be unforgettable. |
| Medio | Publicidad en revistas |
| Responsable de la creación | Leo Macias |
| Marketing Manager | Natalie Bursztyn |
| Brand Manager | Marcela Pérez |
| Director creativo | Carlos Agudo |
| Director creativo | Jorge Valencia |
| Responsable de conceptos / redactor | Laura Garrido |
| Responsable de conceptos / redactor | Alexander Sierra |
| Responsable de conceptos / redactor | Natalia Prias |
| Responsable de conceptos / redactor | David Pantoja |
| Responsable de conceptos / redactor | Alejandro Escobar |
| Director artístico | Johan Coy |
| Director artístico | David Sanchez |
| Director artístico | María Hernández |
| Director artístico | Laura Fonseca |
| Director artístico | Miguel Van Bommel |
| Responsable de cuentas de agencia | Felipe Giraldo |
| Responsable de cuentas de agencia | Paula Botero |
| Ejecutivo de cuentas | María-José Rico |
| Planificador de cuentas | Catherine Torres. |
Más creaciones
VER TODORobots
- MARCA:
- Totto
- AGENCIA:
- DDB COLOMBIA
Crown
- MARCA:
- Totto
- AGENCIA:
- DDB COLOMBIA
Mark
- MARCA:
- Totto
- AGENCIA:
- DDB COLOMBIA