Football Assoicaiton of Iceland - "Fyrir Ísland - A new identity for the Icelandic national football teams"

Brandenburg Reykjavík, Islandia

Premios

1278

Marca: Football Assoicaiton of Iceland
País: Islandia

Anunciante: The Football Association of Iceland

Título	Fyrir Ísland - A new identity for the Icelandic national football teams
Agencia	Brandenburg
Campaña	Fyrir Ísland - A new identity for the Icelandic national football teams
Anunciante	The Football Association of Iceland
Marca	Football Assoicaiton of Iceland
Posted	Diciembre 2020
Sector Empresarial	Equipos deportivos, Eventos deportivos
Sinopsis	As our national teams progressed, the straightforward ball-and-flag approach of the old badge fell short, disconnected to the country’s image and the team’s spirit.The idea was to go from a generic ball-and-flag FA badge to a unique and modern identity, rooted in Iceland’s culture and heritage.Icelanders are storytellers at heart and the new crest honours that tradition with the old story of our Landvættir, the four guardian spirits of Iceland, which have protected the island since the first settlers. With their own different attributes, they are the passionate symbol of team spirit and unity needed for our national teams.The crest interweaves the creatures into one whole to further emphasise the unity. They can also stand together as individual icons which provides newfound range of merchandise and flexibility.A film was released on the launch day and followed up with a landing page with further explanations.
Medio	Identidad corporativa
Director creativo	Hrafn Gunnarsson
Director creativo adjunto	Dóri Andrésson
Responsable de conceptos / redactor	Bragi Valdimar Skúlason
Diseño imagen	Eyrún Eyjolfsdóttir
Realizador	Hannes-Thor Halldórsson
Fotógrafo	Sveinn Speight
Chief Executive Officer (CEO)	Ragnar Gunnarsson
Responsable de cuentas de agencia	Raquel Díaz Cepero
Diseñador gráfico	Thorgeir Blondal
Diseñador gráfico	Gudmundur Pétursson
Illustrator	Ásgeir Jón Ásgeirsson