| Título | The Bacon Scented Shoelace Drop (Board) |
| Agencia |
VML
|
| Campaña |
The Bacon Scented Shoelace Drop
|
| Anunciante |
Kraft
|
| Marca |
Oscar Mayer
|
| Fecha de primera difusión/publicación |
2021 / 3
|
| Sector Empresarial | Comida
|
| Sinopsis | For the first time in 17 years, Nike re-released their Air Max 90 Bacons; a sneakerhead holy grail, and they did it on the biggest sneaker holiday of the year, Air Max Day. The public learned of the re-release just three weeks before the drop. But as America’s #1 bacon, Oscar Mayer couldn’t let Nike steal the bacon spotlight. So, with little time to act, the brand got something sizzling, creating the world’s first bacon-scented shoelaces that were literally cold smoked with actual Oscar Mayer bacon. Oscar Mayer dropped the laces on Air Max Day alongside the 90 Bacons. To nab a pair all you had to do was tweet with #OscarCookMyKicks. With one fresh from the skillet shoelace drop, Oscar Mayer delighted sneakerheads, made 90 Bacons smell authentic and hijacked the cultural conversation, generating over 643MM earned impressions. |
| Medio |
Case Study
|
| Global Chief Creative Officer |
Debbi Vandeven
|
| Responsable de la creación |
John Godsey
|
| Director ejecutivo de creación |
Aaron Evanson
|
| Managing Director, Client Engagement |
Kathryn Horsley
|
| Group Director, Client Engagement |
Jonathan King
|
| Manager, Client Engagement |
Dee Dee Morrow
|
| Director del grupo de creación |
Nok Sangdee
|
| Director del grupo de creación |
Jeff Beck
|
| Director artístico adjunto |
Abigail Chieppa
|
| Managing Director, Strategy & Insights |
Brian Stout
|
