McDonald's - "Build As You Like 3"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Alemania

2799

Título	Build As You Like 3
Agencia	Leo Burnett Germany
Campaña	Build As You Like
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Restaurantes y comida rápida
Lema	Build your burgers as you like.
Sinopsis	McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.
Medio	Prensa y publicaciones
Agency	thjnk Hamburg
Director creativo	Karl Wolfgang Epple
Director creativo	Matthäus Frost
Director artístico	Matthäus Frost
Responsable de conceptos / redactor	Karl Wolfgang Epple
Final Art Work	Hilko Wiegmann
Responsable de cuentas de agencia	Maik Hansel
Responsable de cuentas de agencia	Katharina Form