Título | She Gaming |
Agencia | MullenLowe SSP3 Colombia |
Campaña | She Gaming |
Anunciante | AB Inbev |
Marca | Pony Malta |
Fecha de primera difusión/publicación | 2021 / 9 |
Sector Empresarial | Bebidas gaseosas |
Filosofía | Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces. |
Medio | Interactivo |
Duración | |
Chief Executive Officer (CEO) | Francisco Samper |
Director ejecutivo de creación | Diego Alejandro Muñoz |
Director ejecutivo de creación | Juan David Pardo |
CBO | Jose Manuel Hoyos |
Group Business Manager | Fabiana Manzi |
Director creativo | Guillermo Siachoque |
Director creativo | Jorge Eliecer Pinto |
Director artístico | Roger González |
Director artístico | Nicolas Ruíz |
Responsable de conceptos / redactor | Sebastián Buriticá |
Director de cuentas | Olivia Zea |
Director de cuentas | Daniel Salazar |
Gamer Agency | Spoon GG |
Chief Executive Officer (CEO) | Carlos Vidal |
Operation Manager | Juan Sebastián Ramirez |
Social Media Manager | Vanessa Manjarres |
Production Director | José Altamar |
Marketing Director | Juan Alonso Torres |
Brand Manager | Natalia Perez |