Título | Emojis 1 |
Agencia |
Fields360
|
Campaña |
Emojis
|
Anunciante |
Via Bahia, Agencia Nacional de Transportes Terrestres
|
Marca |
ANTT
|
Fecha de primera difusión/publicación |
2018 / 8
|
Sector Empresarial | Seguridad Vial
|
Lema | Traffic also responds. Don't text and drive. |
Sinopsis | The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration - USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed. |
Medio |
Prensa y publicaciones
|
Managing Director |
Ruskaya Zanini
|
Responsable de la creación |
Thiago Reis
|
Director artístico |
Vitor Fubu
|
Responsable de conceptos / redactor |
Rafael Paulino
|
Fotógrafo |
Cival Junior
|
Retocador |
Maxwell Junior
|
Approval Client |
Alberto Angra
|