| Título | We Go All the Way |
| Brief | As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way. |
| Agencia | Volt |
| Campaña | We Go All the Way |
| Anunciante | Försvarsmakten (The Swedish Armed Forces) |
| Marca | Swedish Armed Forces |
| Posted | Noviembre 2017 |
| Sector Empresarial | Empleo de los funcionarios, de la policía y del ejército |
| Sinopsis | As the debate raged in the U.S. over transgender people serving in the military following President Trumps proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights. For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. |
| Medio | Prensa y publicaciones |
| Responsable de conceptos / redactor | Petter Nylind |
| Responsable de conceptos / redactor | Daniel Jakobsson |
| Director artístico | Jörgen Berglund |
| Director artístico | Johanna Johanssons |
| Fotógrafo | Henrik Bonnevier |
| Director de cuentas | Malin Almqvist |
| Director de producción | Camilla Ryttare |
| Planificador de cuentas | Cornelia Wangel |
| Strategist | Henrik Stampe |
| PR Strategist | Martina Larsson |
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