Director de publicidad
at
Heinz
| Título | Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil |
| Agencia | Africa |
| Campaña | Bacon Ad |
| Anunciante | Heinz |
| Marca | Caramelized Onion & Bacon Ketchup |
| Fecha de primera difusión/publicación | 2018 / 9 |
| Sector Empresarial | Sopas, relleno, salsas precocinadas |
| Sinopsis | Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product. In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon. The bacon ad surprised everyone by its originality and, of course, flavor. =) |
| Medio | Folletos |
| Responsable de la creación | Sergio Gordilho |
| Director ejecutivo de creación | Otavio Schiavon |
| Director creativo | Alvin Shiguefuzi |
| Director creativo | Marilu Rodrigues |
| Director creativo | Paulo Medeiros |
| Responsable de conceptos / redactor | Diego Ferrite |
| Director artístico | Caio Gandolfi |
| Supervisor de clientes | Marcio Santoro |
| Supervisor de clientes | Paula Coelho |
| Supervisor de clientes | Mariana Ferreira |
| Supervisor de clientes | Gabriel Naccarato |
| Director medios comunicación | Luiz Fernando Vieira |
| Director medios comunicación | Francisco Custódio |
| Director medios comunicación | William Aveiro |
| Director medios comunicación | Tatiana Akemi |
| Director medios comunicación | Bianca Navega |
| Planificador de cuentas | Rodrigo Maroni |
| Planificador de cuentas | Aldo Pini |
| Planificador de cuentas | Fernanda Valeria |
| Planificador de cuentas | Daniela Ferrari |
| Planificador de cuentas | Marilia Ramos |
| Planificador de cuentas | Special Projects |
| Director de publicidad | Isabella Rizzo |
| Director de publicidad | Thiago Rapp |
| Director de publicidad | Mariana Brandi |