Child rights organisation Plan International Finland - "Sheboard – Raised by words"

Hasan & Partners

Hasan & Partners Helsinki, Finlandia

4095

This ad is part of the ACT Responsible Collection

Marca: Child rights organisation Plan International Finland
País: Finlandia

Anunciante: Plan International

Título	Sheboard – Raised by words
Agencia	Hasan & Partners
Campaña	Raised by Words
Anunciante	Plan International
Marca	Child rights organisation Plan International Finland
Posted	Febrero 2019
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention.The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.We collected words for the keyboard from children and campaign spokespeople: how should girls be described? Based on these words and research regarding gender-biased language, we created a dictionary of more than 2 500 words. It was widened by creating algorithms from female-empowering blogs and publications. The app was then created together with Samsung – in a few months’ time – and made available in Google Play.We launched Sheboard in Slush, world’s leading startup event. On social media, we promoted it with emotional spots showing why it’s needed – directed by an up-and-coming female talent. We also used the spokespeople to share the cause via social media and blogs. All this, we did with a strong focus on PR.Now Sheboard is in the process of being translated e.g. to Spanish and Finnish. In addition, educational packages are planned; volunteers will keep workshops about gender-neutrality in schools,with help of Sheboard.
Medio	Interactivo
Director creativo	Tobias Wacker
Miembro del equipo creativo	Katariina Harteela
Diseñador	Joseph Bayne
Developer	Dean Clatworthy
Productor ejecutivo	Marc Stevenson
	Sonya Isupova
Website	Luca Rossi
Montador	Mika Onnela
Responsable de cuentas de agencia	Pia Fri
Productora	B-Reel
Director de proyectos	Antti Rasi
Realizador	Freshteh Piltan
Productor de la productora	Lia Eliasson
Fotógrafo	Shoot Hayley
Innovation and Transparency	Mika Välitalo
Realizador	Kirsi Mettälä
Development	Kirsi Mettälä
PR	The Honey Partnership and OSG Communications
Director de proyectos	Sarah Sheehan
PR manager	Harriet Butterfield
Client Director	Luke Bristow
Community Manager	Guy Peters
PR Executive	Cecilia Ho
Managing Director	Toni Perez