Título | Frank (Learn Papiamento, “Cerbes Friu" = Cold Beer) |
Agencia | The Concept Farm |
Campaña | Authentic Aruba |
Anunciante | Hewlett Packard Enterprise |
Marca | Aruba |
Fecha de primera difusión/publicación | 2018 / 9 |
Sector Empresarial | Destinaciones (Países y lugares) |
Sinopsis | Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows. |
Medio | Interactivo |
Duración | |
Brand | Aruba Tourism Authority |
Chief Executive Officer (CEO) | Ronella Tjin Asjoe-Croes |
Chief Marketing Officer (CMO) | Sanju Luidens Daryanani |
Area Director | Edward Malone |
Marketing Manager | Ayerim Lacle Maduro |
Agency | Concept Farm |
Director creativo | Gregg Wasiak |
Director creativo | John Gellos |
Strategy Director | John Speers |
Director de cuentas | Jessica Lombardo |
Ejecutivo de cuentas | Christine Ruppert |