Association of Fruit and Vegetable Producers of Val Venosta (Vip) - "The Exchange"

HoC Madrid

HoC Madrid Madrid, España

2992

Anunciante: Association of Fruit and Vegetable Producers of Val Venosta (Vip)

Título	The Exchange
Agencia	HoC Madrid
Campaña	The Exchange
Anunciante	Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Marca	Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Fecha de primera difusión/publicación	2022 / 3
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Problema	The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid.
Medio	Case Study
Duración	117 seconds
Managing Director	Ainhoa de la Pozas
Director creativo	Emilio Valverde
Responsable de cuentas de agencia	Benjamin Laimer
Director artístico	Carlos Alcácer
Strategy Director	Rossella Fasoli
Strategy Director	Ainhoa de las Pozas
Director Digital	Javier Ruíz Caldera
Director Digital	Pedro Nolasco
Responsable de conceptos / redactor	Pablo Tesio
Director de cuentas	Rossella Fasoli
Productor de la productora	Carlos Avellana