Clube de Criação - "Re-Reborn - Early adopters are late"

FCB Brasil

FCB Brasil São Paulo, Brasil

Premios

8134

Marca: Clube de Criação
País: Brasil

Anunciante: Clube de Criação de SP

Título	Re-Reborn - Early adopters are late
Agencia	FCB Brasil
Campaña	Re-reborn
Anunciante	Clube de Criação de SP
Marca	Clube de Criação
Fecha de primera difusión/publicación	2018
Sector Empresarial	Agencias de publicidad
Filosofía	The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Medio	Packaging, marcas y diseño
Duración	109 seconds
Advertising Agency	FCB Brasil
Design Agency	FCB Brasil
Media Company	FCB Brasil, São Paulo
Media Planner	Fábio Freitas
Media Planner	Vinicius Loschiavo
Agency Account Executive	Elton Longhi
Agency Account Supervisor	Vanessa Hannud
Agency Account Supervisor	Isabel Lunardelli
Agency Account Director	Pedro Fuhrer
Responsable de la creación	Joanna Monteiro
Director ejecutivo de creación	Fabio Simoes
Creative Director	Romero Cavalcanti
Responsable de conceptos / redactor	Sofia Calvit
Responsable de conceptos / redactor	Nikola Salim
Director artístico	Rafael Beretta
Director artístico	Juliana Utsch
Director artístico	Yan Esteves
Agency Producer	Ricardo Magozo
Agency Producer	Pedro Lazzuri
Agency Producer	Mariana Golpian
Agency Producer	Natasha Zaminiani
Creative Technologist	Marcio Bueno
Creative Technologist	Victor Odo
Director de proyectos	Suelen Mariano
Animation Company	FCB Brasil, São Paulo
Productora	Saigon, São Paulo
Director	Silvio Cunha
Productor ejecutivo	Marcelo Altschuler
Director de fotografía	Felipe Hermini
Editor	Rodrigo Resende
Montador	Eduardo Dória
Art Assistant	Pevê Azevedo