| Título | Wrong World Finals |
| Agencia |
BBDO Guerrero
|
| Campaña |
World Cup Final
|
| Anunciante |
Mars, Inc.
|
| Marca |
Snickers
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Chocolatinas, golosinas, dulces, chicle
|
| Sinopsis | We were tasked to create digital agile posts for Snickers about the World Cup. The problem was we weren't allowed to mention 'World Cup' in any of our materials. So we had to think of a way around it. One thing we noticed is people were committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. So we used every hashtag that sounded like 'World Cup', and created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.We created a series of promotional posters for the Wrong World Finals jumping off from the wrong hashtags we found online. These were released during finals week. We hijacked trending World Cup topics on social media by tagging shared posters with all relevant World Cup hashtags. To keep users engaged, we invited them to suggest their own ‘Wrong World Final’. We responded to them over the course of finals week with customized posters and GIFs of their suggestions.Each poster made used different styles and mediums to visually show our interpretation of each Wrong World Final. Aside from being released online, we also placed posters in underground passes and sports bars to remind people not to watch the wrong match hungry. |
| Medio |
Interactivo
|
| Creative Chairman |
David Guerrero
|
| Director ejecutivo de creación |
Federico Fanti
|
| Director creativo |
Rachel Yulo
|
| Director creativo |
Liz Castañeda
|
| Director creativo adjunto |
Nikki Sunga
|
| Director creativo adjunto |
Andi Olbés
|
| Responsable de conceptos / redactor |
David Guerrero
|
| Responsable de conceptos / redactor |
Rachel Yulo
|
| Responsable de conceptos / redactor |
Andi Olbés
|
| Director artístico |
Federico Fanti
|
| Director artístico |
Liz Castañeda
|
| Director artístico |
Bern Cordora
|
| Director artístico |
Caleb Cosico
|
| Director artístico |
Trisha Tobias
|
| Director artístico |
Trisha Salonga
|
| Director artístico |
Michelle Edu
|
| Director artístico |
Michelle Co
|
| Director artístico |
Franco Villaflor
|
| Director artístico |
Gab Garcia
|
| Director artístico |
Nico Zapanta
|
| Director artístico |
Chico Javier
|
| Director artístico |
Miel Soneja
|
| Director artístico |
Nikki Sunga
|
| Director artístico |
Manuel Villafania
|
| DIRECTOR DE SERVICIO AL CLIENTE |
Karen Go
|
| Director de cuentas |
Liezl Villamor
|
| Responsable de cuentas de agencia |
Regie Ucang
|
| Productor de la agencia |
Harold Orozco
|