| Título | Women Rewrite Women |
| Brief | #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads.
For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women. |
| Agencia |
MullenLowe SSP3 Colombia
|
| Campaña |
Women Rewrite Women
|
| Anunciante |
El Tiempo
|
| Marca |
El Tiempo Newspaper
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Periódicos, revistas, libros
|
| Sinopsis | El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition. |
| Medio |
Case Study
|
| Director creativo |
Juan Pablo Maldonado
|
| Director creativo |
Camilo Jiménez
|
| Responsable de conceptos / redactor |
Juan Pablo Maldonado
|
| Director artístico |
Mario Mendoza
|
| Director artístico |
Victor Rodriguez
|
| Director artístico |
Camilo Jiménez
|
| Productora |
Macarena Films
|
| Realizador |
Miguel Herrera
|
| Productor de la agencia |
Jonhatan Bolívar
|
| Chairman |
Francisco Samper
|
| Responsable de la creación |
Carlos Andrés Rodríguez
|
| Chief Operating Officer (COO) |
Juan-Pablo García
|
| Diseño imagen |
Yeison Barba
|
| Tech Developers |
Jason Lusthaus
|
| Development |
Andres Pachón
|
| Development |
Eric Elia
|
| Development |
Jules Petrarca
|
| Development |
Jeremy Landis
|