Congresso em Foco - "Trending Botics"

FCB Brasil

FCB Brasil São Paulo, Brasil

Premios

5643

Marca: Congresso em Foco
País: Brasil

Anunciante: Congresso em Foco

Título	Trending Botics
Agencia	FCB Brasil
Campaña	Trending Botics
Anunciante	Congresso em Foco
Marca	Congresso em Foco
Fecha de primera difusión/publicación	2018 / 9
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
Problema	Brazil’s 2018 presidential election would be the first in which social media would have more influence than “traditional media,” due both to the exponential growth of users and the prohibition against businesses donating to campaigns, which sharply reduced the funds available to them. That’s why, by mixing an algorithm that identifies bots with Twitter’s Streaming API, we developed this platform that searched tweets on Twitter in real time and conducted daily analyses of the data gathered.
Resultado	At the end of 2018 election our platform has analyzed more than 132 million tweets. Over 173,000 bots were found. These bots had posted more than 4.5 million tweets. The president elect – coincidently or not – was the candidate most mentioned by the bots, in more than 3.1 million tweets. And the activity of bots has dropped sharply, while the Congresso em Foco’s website had its biggest audience in a single month, with more than 5,5 millions unique visitors.
Medio	Sitios de Internet
Más información	www.trendingbotics.com.br
Responsable de la creación	Joanna Monteiro
Director ejecutivo de creación	Fabio Simões "Simon"
Director creativo	Marco Monteiro
Director creativo	André Pallú
Responsable de conceptos / redactor	Leonardo Marçal
Director artístico	Antonia Zobaran
Director artístico	Andre Vervloet
Director artístico	Bruno Castellotti
Art Director Assistant	Pevê Azevedo
Creative technologist	Marcelo Arteiro
Creative technologist	Emerson Queiroz
Director de proyectos	Suelen Mariano
Strategy/Planning	Bianca Reame
Approval Client	Sylvio Costa
Approval Client	Edson Sardinha
General Account Director	Elton Longhi
General Account Director	Anna Santanna
Responsable de cuentas de agencia	Rafael Cardoso
Assistant Account Executive	Karoline Araújo