| Título | Read Upright |
| Agencia | Heimat |
| Campaña | Read Upright |
| Anunciante | Kieser Training |
| Marca | Kieser Training |
| Fecha de primera difusión/publicación | 2019 / 5 |
| Sector Empresarial | Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética |
| Sinopsis | Let’s call it “cell phone stoop”. Back pain is a widespread malady, but it has been exaggerated by mobile devices, as we’re always bending our necks to peer at their screens. With the help of Heimat, Swiss fitness company Kieser Training decided to take action while also promoting its expertise. It did a deal with leading press sites to come up with a mobile app that unlocked articles based on the reader’s posture. Readers were forced to raise their phones to the healthiest position before their chosen article could be unlocked (and paid for) by the fitness company. |
| Medio | Mobile Advertising |
| Duración | |
| Director creativo | Simon Rehsche |
| Director creativo | Nico Ammann |
| Director creativo | Leander Schmalfuß |
| Director artístico | Benjamin Hofmann |
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VER TODOSwitzerland censored
- MARCA:
- Internet-Blocking-Law NO
- AGENCIA:
- Heimat