Título | Colour can change everything 1 |
Agencia | DDB Montreal |
Campaña | Wrong Colours |
Anunciante | Volkswagen |
Marca | Volkswagen Jetta |
Fecha de primera difusión/publicación | 2018 / 11 |
Sector Empresarial | Automóviles |
Sinopsis | Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere. |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Sann Sava |
Director artístico | Félix-Antoine Brunet |
Director artístico | Mélissa Charland |
Responsable de conceptos / redactor | Olivier Giguère |
Illustrator | Jack Teagle |
Director de cuentas | Madjid Hamidi |
Strategist | Hugo Martin-Bonneville |