Alexandre Wang-Legentil
Sonido at Publicis Canada
Montreal, Canadá
TítuloAre you in a toxic relationship?
Campaña Toxic Relationship
Anunciante De Facto
Marca De Facto
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products.

We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction.

Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
Medio Televisión
VP Creative Director
Creative Director
Director artístico
Responsable de conceptos / redactor
English Adaptation
English Adaptation
Client Services
Client Services
Client Services
Content Strategy
Agency Producer
Director de fotografía
Post Production
Colour, on-line
Sound Design

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