De Facto - "Are you in a toxic relationship?"

Publicis Canada

Publicis Canada Montreal, Canadá

3353

Marca: De Facto
País: Canadá

Anunciante: De Facto

Título	Are you in a toxic relationship?
Agencia	Publicis Canada
Campaña	Toxic Relationship
Anunciante	De Facto
Marca	De Facto
Fecha de primera difusión/publicación	2018 / 11
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
Medio	Televisión
Duración	98 seconds
VP Creative Director	Sylvain Dufresne
Creative Director	Mario Laberge
Director artístico	Eric Bouchard
Responsable de conceptos / redactor	Éléonore Hurtubise
English Adaptation	James Viloria
English Adaptation	Kristian Andersen
Strategy	Laurence Delwaide
Client Services	Stéphanie Martin
Client Services	Félix Grenier
Client Services	Paul-André House
Content Strategy	Ariane Renaud-Brûlé
Media	Natacha Lafleur / Spark
Agency Producer	Renée Séguin
Production	Quatre Zéro Un, Simon Corriveau
Director	Mathieu Grimard
Director de fotografía	Dereck Branscombe
Post Production	Video Nerve
Editor	Mathieu Grimard
Montador	Charles-Louis Thibault
Colour, on-line	Dominique Belletête
Sound Design	Alexandre Wang-Legentil
Music	Cult Nation / Cri