|Título||Are you in a toxic relationship?|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Filosofía|| For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products.|
We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction.
Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
|VP Creative Director||Sylvain Dufresne|
|Creative Director||Mario Laberge|
|Director artístico||Eric Bouchard|
|Responsable de conceptos / redactor||Éléonore Hurtubise|
|English Adaptation||James Viloria|
|English Adaptation||Kristian Andersen|
|Client Services||Stéphanie Martin|
|Client Services||Félix Grenier|
|Client Services||Paul-André House|
|Content Strategy||Ariane Renaud-Brûlé|
|Media||Natacha Lafleur / Spark|
|Agency Producer||Renée Séguin|
|Production||Quatre Zéro Un, Simon Corriveau|
|Director de fotografía||Dereck Branscombe|
|Post Production||Video Nerve|
|Colour, on-line||Dominique Belletête|
|Sound Design||Alexandre Wang-Legentil|
|Music||Cult Nation / Cri|
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