Título | Wasted on Some |
Agencia | BBC Creative Services |
Campaña | Wasted on Some |
Anunciante | BBC |
Marca | BBC iPlayer |
Fecha de primera difusión/publicación | 2019 / 10 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Filosofía | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
Medio | Web Film |
Duración | |
Director ejecutivo de creación | Helen Rhodes |
Responsable de la producción | James Wood |
Head Of Planning | Mike Lean |
Director creativo | Becca Pottinger |
Miembro del equipo creativo | Andy Parkman |
Senior Producer | Rachel Roberts |
Director de proyectos | Phoebe Bibbings |
Planner | Rosanagh Ker |
Productor | Jessica Greshoff |
Productor | Ben Roberts |
Director de producción | Caroline Greig |
Production Coordinator | Beth Morson |
Audio Producer | Michaela Hallam |
Audio Producer | Dominic Ross |
Audio Producer | Gavin Matthews |
Audio Producer | Deborah Whitfield |
Digital Creative Director | Ashley Temple |
Director de fotografía | Jane Record |
Sound Designer | Marc Hardman |
Sound Designer | Mark Hills |
Diseñador | Dan Cavicchia |
Motion Designer | Kieran Ahmed |
Motion Designer | Mark Robertson |
Head of Marketing | Kerry Moss |
Marketing Manager | Nick Gilmer |
Marketing Executive | Lucy Hodson |
Media | Tony Dalton |
Campaign Coordinator | Sam Cuthbertson |
Postproducción | Stanley Post |
Realizador | Tim Godsall |
Productor ejecutivo | Tor Fitzwilliams |
Productor digital | Ben Smithard |
Director artístico | Morgan Kennedy |
Associate Director | Adam Spivey |
Colorista | Jason Wallis |
Online Editior | Mark Chapman |
Compositor | CJ Gaikward |
Post-production Producer | Oscar Wendt |
Fotógrafo | Alex Telfer |
Fotógrafo | Ian Weldon |