Amnesty International - "Write for Rights - blue "

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canadá

3435

This ad is part of the ACT Responsible Collection

Marca: Amnesty International
País: Canadá

Anunciante: Amnesty International Canada

Título	Write for Rights - blue
Agencia	Cossette Communication-Marketing
Campaña	Write for Rights 2019
Anunciante	Amnesty International Canada
Marca	Amnesty International
Fecha de primera difusión/publicación	2019 / 12
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	Write for Rights.
Sinopsis	Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec.
Medio	Prensa y publicaciones
Director de publicidad	Isabelle Langlois
Director de publicidad	Khoudia Ndiaye
Director de publicidad	Andréanne Pâquet
Miembro del equipo creativo	Anne-Claude Chénier
Miembro del equipo creativo	Geneviève Duquette
Miembro del equipo creativo	Alexandre Jutras
Miembro del equipo creativo	Dorian Coureau
Miembro del equipo creativo	François Julien Rainville
Miembro del equipo creativo	Thibaut Delelis
Strategist	Hugo Fournier
Responsable de cuentas de agencia	Olivier Charbonneau
Responsable de cuentas de agencia	Florence Girard-Leblanc
Illustration	Anna Goodson
Illustration	Sébastien Lépine
Print Producer	Mario Levesque
Print Producer	Mathilde Marletaz
Media Manager	Hélène Gingras
Media Manager	Marie-Pierre Desrochers