| Título | Facial Recognition |
| Agencia | BBH Singapore |
| Campaña | Facial Recognition |
| Anunciante | AB Inbev |
| Marca | Harbin Beer |
| Fecha de primera difusión/publicación | 2019 / 1 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Filosofía | While the rest of the world counted down to welcome 2019, Harbin Beer took a more personal approach and counted down to young Tian Jimo’s exact time of birth to welcome this young lady into adulthood. Tian Jimo and Tian Jichu are none other than a pair of twins who made news as babies born across two millennia with the former entering the world at 23:59 hours on 31st December, 2000 and her twin sister born two minutes later on 1 Jan 2001, 00:01 hours. Anheuser-Busch InBev (AB InBev) owned beer brand Harbin Beer, in collaboration with BBH China decided to search for Tian Jimo, the last person to turn 18 in the country in 2018 and celebrate her coming of drinking-age with a surprise party and an unforgettable gift– her own personal Harbin Beer tap and a lifetime supply of Harbin Beer. The beer brand took it further by building a facial recognition feature into the tap that identifies Tian Jimo so that it can only be activated by her. The agency used photos supplied by Tian Jimo’s family and applied an IoT valve lock with AI Machine Learning to develop a beer valve that unlocks on face recognition. Now Tian Jimo’s face is the key to her very own beer tap. |
| Medio | Televisión |
| Duración | |
| Mercado | China |
| Responsable de conceptos / redactor | Vincent Xing |
| Director artístico | Feng |
| Planner | Hubert Mou |
| Director ejecutivo de creación | Yinbo Ma |
| Responsable de la creación | Arthur Tsang |
| Director creativo | Selwyn Low |
| Director creativo | Darren Leong |
| Director del grupo de creación | David Ding |
| Group Account Director | Scarlett Xi |
| Director artístico | Anfia Lin |
| Production Manager | Ken Wang |
| Director creativo adjunto | Penny Wang |
| Creative Technology Director | Neil Nand |
| Ejecutivo de cuentas | Logan Lo |
| Executive Producer | Weisian Lee |
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- MARCA:
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- AGENCIA:
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