| Sinopsis | People are more interested in looking at their smart phone screen, rather than doing something outside and socializing. This also has a name now: FOMO. Which means, Fear Of Missing Out. While they don’t miss anything on social media, they actually miss so much in real life. As Samsung, one of the biggest smart phone manufacturer, we decided to make people realize what they’ve been missing in their life for so long.That’s why we created those print ads. We created images of relaxing moments without a person utilising it. And gave our message by using the interface of a well known chatting application. |
