Productor ejecutivo
at
Industrial Film
| Título | More Than a Color |
| Agencia | BSSP |
| Campaña | More Than a Color |
| Anunciante | Blue Shield of California (BSC) |
| Marca | BSC |
| Fecha de primera difusión/publicación | 2019 / 3 |
| Sector Empresarial | Seguros |
| Filosofía | In a market of homogenous insurance companies, BSC sets itself apart as a not-for-profit that has always campaigned for equality and diversity – and now reflects this for the first time in its advertising efforts after the brand officially rolled out its values earlier this year: Human, honest and courageous. These values inspired the “More Than a Color” campaign, featuring a moving :60/:30 TV spot alongside candid BTS short films, which tackle head on issues such as support for LGBTQ rights, teen vaping, the need for emotional resiliency and rebuilding communities devastated by tragedy. The individuals featured are all real people with real stories, not actors, including the film’s director, who was chosen for the real personal passion he brought to the project. |
| Medio | Televisión |
| Duración | |
| Chief Marketing Officer (CMO) | Jeff Robertson |
| Vice President, Digital Experience | Kimball Wilkins |
| Vice President, Brand and Customer Acquisition | Blair McGrain |
| Director Brand Advertising and Sponsorships | Suzanne Buffington |
| Manager Brand Advertising and Sponsorships | Betsy Bellotti |
| Client Creative Director | Silvia Illingworth |
| Responsable de la creación | Matthew Curry |
| Director creativo | Sinan Dagli |
| Director creativo adjunto | Justin Hargraves |
| Director creativo adjunto | Ralf De Hower |
| Director creativo adjunto | Chris Cavalieri |
| Senior Copywriter | Erin Ridgeway |
| Senior Art Director | Alex Anderson |
| Executive Director Integrated Production | Vince Genovese |
| Integrated Producer | Grace Lazarus |
| Managing Director | Lindsay Grant |
| Director de cuentas | Caitlin Bricker |
| Ejecutivo de cuentas | Chelsie Earl |
| Productora | Farm League |
| Realizador | Britton Caillouette |
| Productor ejecutivo | Tim Lynch |
| Productor | Jeff Tanner |
| Postproducción | Cleaver |
| Montador | Nico Litonjua |
| Post-production Producer | Fearghal O’Dea |
| Música | South Music |
| Music Producer | Ignacio Zas |
| Music Producer | Britt Fredensburg |
| Compositor de música | Robin Holden |
| Compositor de música | Jon Darling |
| Compositor de música | Dan Pritikin |
Más creaciones
VER TODOSave Lives
- MARCA:
- Blue Shield of California
- AGENCIA:
- BSSP