| Título | The fasting pixels |
| Agencia | Leo Burnett Riyadh |
| Campaña | The fasting pixels |
| Anunciante | McDonald's |
| Marca | The Ramadan bundle |
| Fecha de primera difusión/publicación | 2018 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | Ramadan, the holy month whereby Muslims across Saudi Arabia fast during day-time to purify their souls are bombarded with mouthwatering food commercials. For many Saudis this creates frustrations towards food brand. Ramadan, the Holy Month that all Muslims wait for to “purify their souls” and bound to fast until the sunset. But on this occasion, the city is flooded with food images tempting the people while they are fasting. In Saudi, the culture is to pixelate everything that is tempting. So, we pixelated each food item during the day in several malls, then revealed it at night, along with the Ramadan bundle. |
| Medio | Interactivo |
| Duración | |
| Responsable de la creación | Bechara Mouzannar |
| Chief Operating Officer | George Maktabi |
| Reginal ECD | Mohammed Bahmishan |
| Creative director | Alexandre Choucair |
| Group Communication Director | Fady Yamak |
| Director creativo adjunto | Thierry Chehab |
| Director creativo adjunto | Ehab Armanious |
| Director artístico | Andre Freiha |
| Director artístico | Andreas Achjian |
| Animator | Peter Aoun |
| Producer | Jessica Youness |
| Fotógrafo | Cedric Ghosoub |
| Production house | Optix |
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