| Título | Passion For Football 'Starring Leo Messi' |
| Agencia | TMI. |
| Campaña | Passion For Football 'Starring Leo Messi' |
| Anunciante | Lay's |
| Marca | Lay's |
| Posted | Marzo 2019 |
| Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
| Sinopsis | Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. |
| Medio | Case Study |
| Duración | |
| Advertising Agency | TMI. |
| Managing Director | Yassin Abdelrahman |
| Director creativo | Hussein Moussa |
| Operations Director | Marwan El Hadidy |
| Director & Creative Director | Tamer Shaaban |
| Producer | Amr Medhat Zamoora |
| Producer | Zeiad Hany |