| Título | The E.V.A. Initiative |
| Agencia | Forsman & Bodenfors Göteborg |
| Campaña | The E.V.A. Initiative |
| Anunciante | Volvo |
| Marca | Volvo |
| Fecha de primera difusión/publicación | 2019 / 3 |
| Sector Empresarial | Automóviles |
| Sinopsis | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Mercado | Reino Unido |
| Banda Sonora | “Without You (feat. Kerry Leatham)” |
| Más información | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
| Sonido | Factory Studios |
| Campaign Manager | Louise Ahlström |
| Responsable de conceptos / redactor | Hampus Elfström |
| Responsable de conceptos / redactor | Simon Lublin |
| Responsable de conceptos / redactor | Jacob Nelson |
| Director artístico | Karl Risenfors |
| Director artístico | Leo Dahl |
| Director artístico | Adam Ulvegärde |
| Director artístico | Sophia Lindholm |
| Planificador estratégico | Trine Keller-Andreasen |
| Planificador estratégico | Daniel Sjöstrand |
| Digital Strategist | Peter Gaudiano |
| Productor | Lena Sellman |
| Ejecutivo de cuentas | Katarina Klofsten |
| Ejecutivo de cuentas | Ewa Edlund |
| Web design | F and B Inhouse |
| Artwork | Martin Joelsson |
| Artwork | Ingrid Arnsand Jonsson |
| Jefe de cuentas | Magnus Wretblad |
| Public Relations | Maja Bredberg |
| Public Relations | Bjarne Darwall |
| Media Agency | Mindshare Sweden |
| Productora | NEW LAND Stockholm |
| Productor ejecutivo | Erik Torell |
| Productor ejecutivo | Therese Engberg |
| Realizador | Laerke Herthoni |
| Director de fotografía | Rasmus Videbaek |
| Productor | Joel Rostmark |
| Montador | Johan Söderberg |
| Dancer | Amy Gardner |
| Colorization | Framestore |
| Color Assist | Simon Bourke |
| VFX Supervisor | Joel Lindman |
| CG Artist | Laurent Clermont |
| Online Artist | Rajdarn Elderado |
| Online Studio | Chimney Pot |
| Color Producer | Chris Anthony |
| Post-production Producer | Moa Looft |
| VFX Executive Producer | Anton Söderhäll |
| VFX PRODUCTION | Goodbye Kansas |
| VFX Producer | Linda Öhlund |
| VFX Lead | Filip Orrby |
| Grade | Framestore |
| Intérprete / Actor | Lapalux |
| Música | Ninja Tune |
| Publishing Rights | Just Isn't Music |
| Productor de sonido | Lucy Spong |
| Sound Design and Mix | Jon Clarke |
| CGI | Superstudios |
Más creaciones
VER TODOThe E.V.A. Initiative 2
- MARCA:
- Volvo
- AGENCIA:
- Forsman & Bodenfors Göteborg
The E.V.A. Initiative
- MARCA:
- Volvo
- AGENCIA:
- Forsman & Bodenfors Göteborg
Equal Vehicles for All
- MARCA:
- Volvo
- AGENCIA:
- Forsman & Bodenfors Göteborg