Quitline - "Follow You Till I Die"

YoungShand. Auckland, Nueva Zelanda

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21537

This ad is part of the ACT Responsible Collection

Marca: Quitline
País: Nueva Zelanda

Anunciante: Health Promotion Agency

Título	Follow You Till I Die
Agencia	YoungShand.
Campaña	Follow You Till I Die
Anunciante	Health Promotion Agency
Marca	Quitline
Fecha de primera difusión/publicación	2019 / 8
Sector Empresarial	Hospitales & Clínicas
Lema	Your best mate will follow you anywhere. Lead them well.
Sinopsis	Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Medio	Web Film
Duración	136 seconds
Banda Sonora	Peter Van Der Fluit - Liquid Studios
Film Company	Film Construction
Director creativo	Anne Boothroyd
Director creativo	Scott Maddox
Responsable de conceptos / redactor	Erin Mattingly
Director artístico	Jack Wadham
Director de cuentas	Ben Hopkinson
Strategy Director	Jesse Kelly
Agency Film Producer	Esther Watkins
Diseñador	Ryan Overeem
Diseñador	Elliot Oxborough
Media Account Director	Kathleen Gunther
Media Planner	John Waltmann
Director de publicidad	Homecare Medical
Director of Communications	Robyn Bern
Community Engagement	Robyn Bern
Digital Strategist	Jorin Sievers
Social Media Manager	Jorin Sievers
Communications Manager	Calvin Cochran
Marketing	Zoe Parlevliet
Communications Coordinator	Zoe Parlevliet
Realizador	Perry Bradley
Productor ejecutivo	Belinda Bradley
Productor de la productora	Jozsef Fityus
DP	Aaron Morton
Director artístico	Nicky Verdon
Casting	Mike Dwyer
Montador	Nathan Pickles
Postproducción	Toybox
Sonido	Liquid Studios
Compositor de música	Peter van der Fluit
Fotógrafo	Belinda Bradley
Animal Wrangler	Karen Sadler