Título | Bottle Shape |
Agencia | Publicis Italy |
Campaña | Feel It |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Fecha de primera difusión/publicación | 2020 / 2 |
Sector Empresarial | Bebidas gaseosas |
Sinopsis | Only a logo and a title are needed to make the invisible visible. |
Filosofía | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
Medio | Billboard |
Worldwide Chief Creative Officer | Bruno Bertelli |
Responsable de la creación | Cristiana Boccassini |
Director ejecutivo de creación | Davide Boscacci |
Director creativo adjunto | Stefano Zanoni |
Responsable de conceptos / redactor | Stefano Zanoni |
Supervisora creativa | Roberto Ardigò |
Director artístico | Roberto Ardigò |
Supervisor de clientes | Lorenza Montorfano |
DIRECTOR DE SERVICIO AL CLIENTE | Benedetta Virga |
Group Account Director | Mirjana Slavkovic |
Jefe de cuentas | Alberto De Simone |
Comprador de arte | Caterina Collesano |
Postproducción | B612 |