Roberto Ardigò
Associate Creative director at Publicis
milan, Italia
TítuloBottle Shape
Agencia
Campaña Feel It
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Fecha de primera difusión/publicación 2020 / 2
Sector Empresarial Bebidas gaseosas
Sinopsis Only a logo and a title are needed to make the invisible visible.
Filosofía Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
Medio Billboard
Worldwide Chief Creative Officer
Responsable de la creación
Director ejecutivo de creación
Director creativo adjunto
Responsable de conceptos / redactor
Supervisora creativa
Director artístico
Supervisor de clientes
DIRECTOR DE SERVICIO AL CLIENTE
Group Account Director
Jefe de cuentas
Comprador de arte
Postproducción

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