Fondation de France - "The mural"

Altmann+Partners

Altmann+Partners Paris, Francia

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597

This ad is part of the ACT Responsible Collection

Marca: Fondation de France
País: Francia

Anunciante: Fondation de France

Título	The mural
Título (Lengua original)	La fresque (en)
Brief	The Fondation De France's new film highlights the interdependence of various causes: job insecurity, employment, inequality, migration, ecological transition... the major challenges facing our society are increasingly intertwined, and we can't solve some of them without solving others. This is what the animated film by Margherita Premuroso (Jungler) is all about. It shows in a human, touching and poetic way that we can't act on just one of these causes without acting on all of them.
Agencia	Altmann+Partners
Campaña	The mural
Anunciante	Fondation de France
Marca	Fondation de France
Fecha de primera difusión/publicación	2022 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	In a solidarity sector fragmented by increasingly competitive specialists and active in communication, the Fondation de France wanted to stand out and differentiate itself. The campaign highlights its positioning and its unique promise in this area: a multi-specialist that enables those who choose it to give maximum impact to their desire to act. This positioning is a strength in an increasingly complex world, where we have become aware, through Covid, that everything is interconnected and that challenges are multi-factorial: an environmental crisis can become a health crisis, a health crisis can become an economic or social crisis...
Medio	Televisión y Cine
Producción de sonido	Capitaine Plouf
Communications Director	Sabine Lenglet
Director creativo	Olivier Altmann
Responsable de conceptos / redactor	Emmanuel de Dieuleveult
Ejecutivo de cuentas	Hugo Senneville
Responsable de la producción	Géraldine Fau
Realizador	Alban Coret
Productora	Blue Paris
PR manager	Camille Sévin
Director artístico	Fabien Nuñez
Fotógrafo	Ronan Mérot