PETA - "Poop in Your Chicken"

Great Guns USA Hollywood, Estados Unidos

1225

This ad is part of the ACT Responsible Collection

Marca: PETA
País: Estados Unidos

Anunciante: People for the Ethical Treatment of Animals PETA

Título	Poop in Your Chicken
Agencia	Great Guns USA
Campaña	Poop in Your Chicken
Anunciante	People for the Ethical Treatment of Animals PETA
Marca	PETA
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	‘Poop in Your Chicken’ sees PETA’s protagonist read a news alert on her phone: ‘If you’re eating chicken, you’re eating poop.’ Disgusted, it transforms the way she sees the world until she can’t ignore the truth any longer - culminating in her knocking a plate of her famous chicken pasta out of a friend’s hand as she shouts, “Don’t eat it! There’s poop in there!”
Filosofía	PETA and Great Guns USA have teamed up to deliver an unforgettable comedic campaign, ‘Poop in Your Chicken’. Directed by Great Guns USA’s Justin Casselle, the punchy, pro-vegan spot is part of PETA’s new push for fast food chains and grocery stores to label chicken packages with the amount of faecal matter they contain. Working directly with PETA, Great Guns USA’s MD and EP Oliver Fuselier spearheaded the educational project, alongside director Justin Casselle. Throughout the process, they worked collaboratively with PETA’s Ryan Hajek and Joel Bartlett to bring their shared vision to life in a creative, memorable way. Contemplating the areas PETA wished to explore for the next campaign, the teams decided to go for a comedic approach - an enticingly subversive direction for the animal rights organisation. Trusting in his own comedic sensibilities, Justin ensured that he pitched, wrote, and directed in a way that would make himself laugh, while soundboarding off the Great Guns USA team to strike the right balance between message and humour. The end result melds madness with moral in a fun way that’s sure to linger in viewers’ minds long after the commercials ends. The video campaign will run locally in Atlanta and Baton Rouge, the hometowns of major chains Chick-fil-A and Raising Cane’s.
Medio	Televisión
Duración	45 seconds
Productora	Great Guns USA
Managing Director/ Executive Producer	Oliver Fuselier
HOP	Becca Radin
Executive Assistant	Kelsy Haden
Productor	Ramone Hulet
Realizador	Justin Casselle
Commercial Coordinator	Hannah Ward
1st AD	Kali Mann
DP	Taylor Russ
1st AC	Kevin Ulibarri
2nd AC	Layton Herbert
DIT	Tony Watkins
Gaffer	Joe Jackson
Key Grip	Emilio Marcilino
Swing	Nick Carey
Director artístico	Grant West
Prop Assistant	Jacob Boyle
Mixer	Tomasso Pompeii
Responsable de vestuario / estilista	Paola Alejandra Erazun
Hair and Makeup	Maria Barrera
Stylist Assistant	Ellen Schafer
Health & Safety Officer	Michelle Macedo
PA Production Van	Kory Boyer
PA Shuttle Van	Kiayla Jackson
Set PA	Grace Gallagher
Set PA	Johnny Alvarez
Talent	Baracha Walston
Talent	Talia Martin
Talent	Reid Fellow
Talent	Katty Elizabeth Morla
Background Talent	Jamal Delaney
Background Talent	Anastasiia Ponomarova
Background Talent	Nassaharat Sungvornyothin
Background Talent	Kimberly Hoyos
Background Talent	Alix Hamilton
Camera Equipment	Eastside Camera
Catering	Rockwell Catering
Casting	Ron Blair Casting
Extras Casting	Extra Extra
Lighting & Grip Equipment	Cinema Cypher
Passenger Van	Galpin
Production Supplies	Hot Bricks
Shipping	FedEx
Sonido	Tomasso Pompeii
Trucking	Uhaul
Montador	Andrew Henry
Colorista	Ron Sudul
Music Score	Francis Watkoskey
Sound Design and Mix	Batsirayi Zesaguli