PRV (Swedish Intellectual Property Office) - "Reaction Allergique"

BBDO Nordics

BBDO Nordics Stockholm, Suecia

2445

Título	Reaction Allergique
Agencia	BBDO Nordics
Campaña	Piracy is a bad deal
Anunciante	PRV (Swedish Intellectual Property Office)
Marca	PRV (Swedish Intellectual Property Office)
Fecha de primera difusión/publicación	2020 / 11
Sector Empresarial	Normalización y certificación
Lema	Piracy is a bad deal
Sinopsis	Every year, knowingly or unknowingly, swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.
Medio	Prensa y publicaciones
Strategy Director	Mats Brun
Director creativo	Markus Bjurman
Design Director	Andreas Silverblad
Director de cuentas	Anna Lennström
Responsable de conceptos / redactor	Joakim Estemar
Director artístico	Oskar Ferm
Social Media Manager	Anna Mattsson
Diseñador	Lars Carlsson
Diseñador	Linda Engström
Responsable de cuentas de agencia	Ylva Källstedt
Diseñador	Emelie Eriksson
Director Digital	Fredrik Widell
UI Designer	Jesper Hellmark
CG Producer	Elin Adermalm
CG Producer	Jesper Säther
CG Artist	Alexander Olsson
CG Artist	Daniel Tegeland
CG Artist	Rasmus Arvidsson
CG Artist	Alex Mäki