Productor
at
Yonder
| Título | Forever Determined |
| Agencia | RPA |
| Campaña | Forever Determined |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda |
| Fecha de primera difusión/publicación | 2022 / 8 |
| Sector Empresarial | Automotor |
| Sinopsis | Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.” – Soichiro Honda Honda has always been a company driven by dreams. When others say something can’t be done, Honda proves them wrong with sheer determination. It’s that spirit that has defined how Honda has overcome challenges, sparked industry-leading successes, prompted innovations, and propelled the brand forward into the future. This brand piece tells the story of Honda determination from a first-person perspective, putting viewers into the driver’s seat of some of the most iconic Honda vehicles—past, present, and future, as a seemingly impossible challenge is overcome. It’s a story that only a company like Honda can tell. |
| Medio | Televisión y Cine |
| Duración | |
| Senior Manager, Honda Marketing at American Honda Motor Co., Inc. | Jessika Laudermilk |
| Manager, Honda Marketing at American Honda Motor Co., Inc. | Hundy Liu |
| Assistant Manager, Honda Marketing at American Honda Motor Co., Inc. | Lauren Vaughn |
| EVP, Chief Creative Officer | Joe Baratelli |
| VP, Group Creative Director | Ken Pappanduros |
| Director creativo adjunto | Matthew Pullen |
| VP, Creative Director | Sarah May Bates |
| Director creativo adjunto | Kirk Williams |
| EVP, Chief Production Officer | Gary Paticoff |
| SVP/Group Director, Video Production | Selena Pizarro |
| Senior Producer | Jennifer Pearse |
| Senior Producer | Ryan Radley |
| Producer | Madi Miller |
| VP, Director of Business Affairs | Maria Del’Homme |
| Associate Director of Business Affairs | Lisa Nichols |
| Senior Business Affairs Manager | Marlys Pulos |
| EVP, Chief Operating Officer | Brett Bender |
| SVP, Executive Account Director | Fern McCaffrey |
| SVP, Account Director | Jane LoSasso |
| VP, Management Supervisor | Jacob Gentry |
| Senior Account Executive | Kelly Hu |
| Assistant Account Executive | Nabihah Burney |
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