| Título | Bird Ballparks |
| Agencia | TBWA\Chiat\Day Los Angeles |
| Campaña | For the Birds |
| Anunciante | DIRECTV |
| Marca | DIRECTV |
| Fecha de primera difusión/publicación | 2024 / 4 |
| Sector Empresarial | Servicios domésticos |
| Sinopsis | • DIRECTV partners with legendary pitcher, Randy Johnson, in an all-new extension of their “For The Birds” campaign, “Bird Ballparks.” These stadium sanctuaries, built atop DIRECTV satellite dishes, finally give birds a safe place to watch baseball. • An extension of the brand’s current TV campaign, “For the Birds,” which features two pigeons who are disgruntled that people can get DIRECTV without a dish, “Bird Ballparks” assures all fans (human and feathered alike) that DIRECTV is their home for baseball. • Launching April 16th, the partnership harks back to a moment in baseball history when Randy Johnson, 10x All-Star, World Series Champion and Hall of Fame Pitcher, famously threw a pitch that against all odds, accidentally collided with a bird. • This campaign is running during a series between the Diamondbacks and Giants, which were the two teams that were playing when Randy threw that famous pitch. • Because fans can now stream DIRECTV satellite-free, the duo built Bird Ballparks atop real DIRECTV satellite dishes. • The campaign extension, created in collaboration with creative agency TBWA\Chiat\Day LA, includes a hero spot, :30s and :15s for digital and social. There’s also a custom website, where you can win a Millet Mullet: it’s a mullet (to honor Randy’s iconic haircut from his playing days) made out of one of birds’ favorite snacks, millet. And of course, physical Bird Ballparks that will live in fans’ backyards, much like a bird bath would, but here, birds can safely watch baseball ... o Fans can go to DIRECTV.com/BirdBallparks for the chance to win a Bird Ballpark or Millet Mullet. Each Bird Ballpark features a tiny statue of Randy with a plaque that says “The Tiny Unit,” as a play on his nickname, “The Big Unit.” o Each Avian Arena also features fowl poles for birds to perch on, a scoreboard which shows Birds defeating People, and a Mini-tron with a phone holder where fans can attach their phone so they can stream baseball on DIRECTV for birds to enjoy. • The brand is partnering with Randy Johnson, once again, just a few years after they worked together on their “GOATBUSTERS” campaign. • DIRECTV is no stranger to unique campaign extensions. In 2023, the brand saw success with its “Sack The Sunday Scaries” campaign which featured football players, Travis Kelce and Chris Jones, reading bedtime stories to help fans defeat the post-game anxiety that sets in as soon as the games end, on Sundays. • Now, the brand is looking to build on that success and reinforce its sports superiority. This time, by partnering with a legendary baseball player to finally make things right and turning an infamous baseball moment into fun collectors items that fans can win. |
| Medio | Televisión |
| Duración | |
| Productora | Biscuit |
| VFX Artist | Marta Esteban Miñano |
| Director creativo | Ben Cronin |
| Montador | Geoff Hounsell |
| Efectos especiales | Sam Driscoll |
| Director of Business Affairs | Robin Rossi |
| VFX Artist | Alice Pott |
| Productor | Emily Skinner |
| Productor ejecutivo | Ian Berry |
| Director de fotografía | Joao Padua |
| Founding Partner | Shawn Lacy |
| Productor ejecutivo | Holly Vega |
| Sound Designer | Culum Simpson |
| Director ejecutivo de creación | Jason Karley |
| VFX Artist | James Russell |
| Colorista | Julien Alary |
| VFX Artist | Philippe Moine |
| Senior Producer | Alicia Portner |
| Productor | Alexandra Paton |
| VFX Artist | Ellie Risdon |
| EP | Crissy DeSimone |
| Responsable de conceptos / redactor | Dylan Cimo |
| Director artístico | Jono Moore |
| Productor | Nathan Hoad |
| Chief Strategy Officer | Jen Costello |
| Miembro del equipo creativo | Mark Bielik |
| VFX Artist | Tom Humphrey |
| Brand Director | Emily Gill-Heginbotham |
| Responsable de la producción | Sean Moody |
| Efectos especiales | Alex Grey |
| Realizador | Jeff Low |
| VFX Artist | Kerim Camdzic |
| Management Supervisor | Carlos Quintanilla |
| Color Producer | Eli Sandal |
| Assistant | Fernando Raigoza |
| Associate Strategy Director | Sheida Karami |
| Director creativo | Mark Winters |
| Miembro del equipo creativo | Juan Davila Morris |
| VFX Artist | James Primhak |
| Responsable de conceptos / redactor | Lex Singer |
| VFX Artist | Grant Bonser |
| VFX Artist | Cristina Serreli |
| VFX Lead | Lewis Pickston |
| VFX Artist | Joe Kane |
| VFX Artist | Shariq Altaf |
| VFX Artist | Manon Cauzid |
| VFX Artist | Grace Davison |
| Executive Director of Production | Anh Duong |
| Production Coordinator | Annabelle Jenneau-Younes |
| VFX Lead | Kartik Gupta |
| Executive Director of Production | Robert Punchard |
| VFX Lead | Thomas Huizer |
| VFX Lead | Andrea Lacedelli |
| VFX Artist | Bhavesh Budhkar |
| VFX Artist | Natasha Santiparp |
| VFX Artist | Irina Alzuru |
| Responsable de la creación | Renati Fernandez |
| Director creativo | Ryan Buckley |
| Director artístico | Laura Dickie |
| Lead Business Affairs Manager | Emily Machtinger |
| Brand Director | Dalton Butler |
| Brand Executive | Justin Rocha |
| Director de proyectos | Lawrence Gonzales |
| Executive Strategy Director | Kate Acosta |
| Strategist | Hanna Schweitzer |
| Jefe de decorados | Daniel Butts |
| Productor | Alexa Berman |
| Executive Director | Carl Philips |
| VFX Artist | Agnieszka Sanigorska |
| VFX Artist | Aniket Pital |
| VFX Artist | Chandrashekhar Ramprasad |
| VFX Artist | Jack Bond |
| VFX Artist | Liv Donlan |
| VFX Artist | Steve Garry |
| VFX Artist | Abhishek Changkakoty |
| VFX Artist | Bimal Bose |
| VFX Artist | Swati Barnwal |
| VFX Artist | T Sairam Kumar |
| VFX Artist | Roberto Valent |
| VFX Artist | Cyrille Gohier |
| VFX Artist | Tom Pegg |
| VFX Artist | Hollie Gilbert |
| VFX Artist | Darja Sidorova |
| VFX Artist | John Ozorio |
| VFX Artist | Naren NV |
| VFX Artist | Roger Chiaw |
| VFX Artist | Ed Babb |
| Editorial | Arcade Edit |
| Audio Post Production | String & Tins |
| Colorization | Untold Studios |
| Efectos especiales | Untold Studios |
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