| Título | Keeping Families Together |
| Agencia | Leo Burnett |
| Campaña | Keeping Families Together |
| Anunciante | McDonald's |
| Marca | Ronald McDonald House |
| Fecha de primera difusión/publicación | 2019 / 10 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face. |
| Medio | Televisión |
| Duración | |
| Más información | https://rmhc.org.uk/30th-birthday/ |
| Audio Post Production | 750mph |
| Postproducción | MPC LDN |
| Account Management | Alice Slade |
| Business Director | Sam Houlston |
| Director de cuentas | Steph Bates |
| Responsable de cuentas de agencia | Imogen Malone |
| Agency TV Producer | Lou Pegg |
| Agency TV Producer | Helen Choonpicharn |
| Responsable de la creación | Chaka Sobhani |
| Director de proyectos | Jamie Teale |
| Senior Social Media Manager | Rory O’Neill |
| Marketing Director Brand & Experience | Ben Fox |
| Marketing Manager | Chloe Bissell |
| Senior Brand Manager | Hollie Subhan |
| Campaign Assistant | Chansey White |
| Social Media Manager in Chief | William Bonaddio |
| Head of Campaigns and Communities | Louise Page |
| Miembro del equipo creativo | Mark Franklin |
| Miembro del equipo creativo | Rob Tenconi |
| Strategy Director | Max Keane |
| Planificador estratégico | Joe Beveridge |
| Diseñador | Rob Tenconi |
| Diseñador | Ron Morrison |
| Fotógrafo | Gary Moyes |
| Fotógrafo | Rob Tenconi |
| Photographers Agency | Gary Moyes Photography |
| Media Agency | OMD UK |
| Media Planner | Grant Beckley |
| Activation Agency | The Marketing Store London |
| e-CRM Agency | Armadillo Marketing |
| PR Agency | The RED Consultancy |
| Productora | Really Good Films |
| Montaje | Cut and Run London |
| Montador | Nick Armstrong |
| Realizador | Mark Woods |
| Realizador | Jackie Ball |
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- MARCA:
- McDonald's
- AGENCIA:
- Leo Burnett
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- MARCA:
- McDonald's
- AGENCIA:
- Leo Burnett