Título | Big in Japan |
Agencia | Zulu Alpha Kilo |
Campaña | Big in Japan |
Anunciante | SingleCut Beersmiths |
Marca | SingleCut Beersmiths |
Fecha de primera difusión/publicación | 2019 / 5 |
Sector Empresarial | Otros |
Sinopsis | For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes. |
Medio | Case Study |
Duración | |
Responsable de la creación | Zak Mroueh |
Animación | Andrew Martin |
Client Manager | Rich Buceta |
Responsable de conceptos / redactor | Vinay Parmar |
Artista de producción | Brandon Dyson |
Studio Director | Greg Heptinstall |
Ejecutivo de cuentas | Erin McManus |
Integrated Producer | Teresa Bayley |
Design Director | Ryan Booth |
Artista de producción | Anna Harju |
Director artístico | Kevin Sato |
Illustrator | Kevin Sato |
Artista de producción | Ashleigh O’Brien |
Creative Technology Director | Martin Szomolanyi |
Planificador estratégico | Spencer MacEachern |
Planificador estratégico | Stephanie Gyles |
Integrated Producer | Houng Ngui |
Illustrator | Ty Dale |
Productora | Zulubot |