Título | Finish 'Kadın' Integration (Film Case) |
Agencia | Havas Istanbul |
Campaña | Finish 'Kadın' Integration |
Anunciante | Reckitt Benckiser |
Marca | Finish |
Fecha de primera difusión/publicación | 2019 / 8 |
Sector Empresarial | Productos de limpieza, jabones, detergentes |
Filosofía | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Medio | Televisión |
Duración | |
Productora | Circus |
Productora | Contentine |
Productora | DEPOfilm |
Director ejecutivo de creación | Ergin Binyildiz |
Director creativo | Yavuzhan Gel |
Director artístico | Hasan Yildirim |
Director artístico | Ekrem Ertürk Düzel |
Director artístico | Melike Erdemir |
Responsable de conceptos / redactor | Omer Ceran |
Director de cuentas | Berk Yılmaz |
Director medios comunicación | Didem Demiralp |
Director medios comunicación | Nevin Nebioğlu |
Strategist | Ayça Çınar |
Producción | Ender Sevim |
Producción | Melisa Gürkan |
Realizador | İlkay Kopan |
Director de fotografía | Andaç Şahan |
Música | 3K1A |
Productor de la agencia | Sıla Salgın |
Postproducción | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Hülya Ekmekçi |
Media Team | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |