Título | Turkey's Water |
Agencia | Havas Istanbul |
Campaña | Turkey's Water |
Anunciante | Reckitt Benckiser |
Marca | Reckitt Benckiser |
Fecha de primera difusión/publicación | 2019 / 4 |
Sector Empresarial | Productos de limpieza, jabones, detergentes |
Sinopsis | Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills. |
Medio | Relaciones públicas |
Duración | |
Más información | yarininsuyu.com |
Productora | Circus |
Productora | Contentine |
Productora | DEPOfilm |
Director ejecutivo de creación | Ergin Binyildiz |
Director creativo | Yavuzhan Gel |
Director artístico | Hasan Yildirim |
Director artístico | Ekrem Ertürk Düzel |
Director artístico | Melike Erdemir |
Director artístico | Serhan Kocak |
Director artístico | Sezgin Bulut |
Responsable de conceptos / redactor | Omer Ceran |
Responsable de conceptos / redactor | Benan Aka Öztürk |
Responsable de conceptos / redactor | Anıl Süleyman Çınar |
Director de cuentas | Berk Yılmaz |
Director de cuentas | Hare Lilya Ganiç |
Director de cuentas | İrem Pusal |
Director de cuentas | Lyvia Kuyumcuoğlu |
Director medios comunicación | Didem Demiralp |
Director medios comunicación | Nevin Nebioğlu |
Strategist | Ayça Çınar |
Fotógrafo | Cihan Unalan |
Realizador | DUAL |
Director de fotografía | Jack Wilkinson |
Música | 3K1A |
Productor de la agencia | Gözde Bilir |
Productor de la agencia | Sıla Salgın |
Postproducción | ABT İstanbul |
Client Services Team | Hare Lilya Ganiç |
Client Services Team | İrem Pusal |
Client Services Team | Livya Kuyumcuoğlu |
Social Media Team | Serpil Şahin |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Productor digital | Mustafa Bulek |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Erdem Yürük |