McDonald's - "Fancy a McDonald's?"

Leo Burnett

Leo Burnett London, Reino Unido

Premios

3451

Marca: McDonald's
País: Reino Unido

Anunciante: McDonald’s

Título	Fancy a McDonald's?
Agencia	Leo Burnett
Campaña	#RaiseYourArches
Anunciante	McDonald’s
Marca	McDonald's
Fecha de primera difusión/publicación	2023 / 1
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles.
Medio	Televisión
Duración	60 seconds
Productora	Moxie Pictures LDN
Montaje	Final Cut
Postproducción	Framestore
Audio Post Production	750mph
Chief Marketing Officer (CMO)	Michelle Graham-Clare
Director of Marketing	Steve Howells
Responsable de la creación	Chaka Sobhani
Director ejecutivo de creación	Mark Elwood
Director creativo	James Millers
Director creativo	Andrew Long
Responsable de conceptos / redactor	Gareth Butters
Director artístico	Joe Miller
Head of TV	Graeme Light
Realizador	Edgar Wright
Montador	David Webb
Flame Artist	Darren Nicholson
Postproducción	Alexis Paterson
Colorista	Stef Perry
Mixer	Sam Ashwell