Molson - "Make It Canadian"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canadá

3938

Título	Make It Canadian
Agencia	Rethink Communications Inc.
Campaña	Make It Canadian
Anunciante	Molson Coors
Marca	Molson
Posted	Diciembre 2020
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wants to champion Canadian beer. And they don’t just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.Molson opened up their case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever.
Medio	Case Study
Empresa de creación sonora	Vapor Music Group
Responsable de la creación	Aaron Starkman
Director creativo	Dhaval Bhatt
Director artístico	Zachary Bautista
Director artístico	Patrick Shing
Director artístico	Natasha Michalowska
Responsable de conceptos / redactor	Allan Topol
Responsable de conceptos / redactor	Justin Santelli
Diseñador	Brandon Methner
Strategist	Julian Morgan
Broadcast Producer	Anna Tricinci
Productor digital	Todd Harrison
Productor digital	Kyle Hicks
Print Producer	Narine Artinian
Montador	Alex Fleming
Diseño imagen	Gimmick Studio
	Ted Rosnick
Ingeniero de sonido	Ryan Chalmers
Director de cuentas	Karim Tubbeh
Director de cuentas	Niki Sahn