Título | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
Agencia | BBDO Group Germany |
Campaña | Talking can save lives |
Anunciante | Deutscher Caritasverband e.V. |
Marca | Suicide Prevention Service [U25] |
Posted | Noviembre 2019 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
Medio | Branded Content |
Responsable de la creación | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
Director creativo | Andy Wyeth |
Director creativo | Konstanze Druyen |
Responsable de conceptos | Rodrigo Henriques |
Responsable de conceptos | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
Director artístico | Ailton Henriques |
Director artístico | Till Reiber |
Director artístico | Rosario Brancato |
Responsable de conceptos / redactor | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Creative technologist | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
Productora | CraftWork Duesseldorf |
Empresa de creación sonora | Motor Entertainment GmbH |
Producción de sonido | nhb Berlin |
Productor de sonido | Verena Beck |
Realizador | Sven Schrader |