Título | FAQ |
Brief | Readers were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers. |
Agencia |
Boondoggle
|
Campaña |
Faq
|
Anunciante |
De Persgroep
|
Marca |
De Morgen
|
Posted | Noviembre 2019 |
Sector Empresarial | Banca, finanzas, legislación y seguros
|
Sinopsis | We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers. |
Medio |
Case Study
|
Digital Marketing Manager |
Charlotte Ghekiere
|
Director creativo |
Leon Jacobs
|
Responsable de conceptos / redactor |
Bouke Zoete
|
Director artístico |
Jonas Marysse
|
Director artístico |
Robin de Wachter
|
Strategist |
Stijn Cox
|
Strategist |
Carla Mouchbahani
|
Design |
Philippe Pauwels
|
Director de cuentas |
Sofie Sermon
|
Animación |
Koen Rollé
|