| Título | Duodenum Girl |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | Go for more veggies |
| Anunciante | Thai Health Promotion Foundation |
| Marca | Thai Health Promotion Foundation |
| Posted | Agosto 2020 |
| Sector Empresarial | Servicios gubernamentales de información |
| Sinopsis | Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue. |
| Filosofía | Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue. |
| Problema | The challenge is how to make the normal information get attention from the audience. |
| Resultado | Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Sompat Trisadikun |
| Director creativo | Nuwadee Ketruangroch |
| Director artístico | Smach Chotitat |
| Director artístico | Sompat Trisadikun |
| Responsable de conceptos / redactor | Sirikorn Rungrueangdechaphat |
| Account Management Director | Tida Vibulvanich |
| Responsable de cuentas de agencia | Veerin Lertsirimongkonkul |
| Productor de la agencia | Sarawut Lertkittipaporn |
| Productora | Mum films Co. |
| Realizador | Suthon Petchsuwan |
| Assistant Director | Chairat Piriyawattanakul |
| General Manager | Chattakul Nachaisit |
| Productor ejecutivo | Pattarajitr Trakarnkate |
| Productor de la productora | Namon Suttikittibuth |
| Director de fotografía | Teerawat Thitikornwanich |
| Director de fotografía | Grip Limited |
| Postproducción | Rattana Leedamrongprasert |
| Montador | Dechmongkol Prasertsit |
| Colorista | Rattana Leedamrongprasert |
| Wardrobe | Kittisak Prasarndee |
| Casting | Grace Wiyasu |
| Postproducción | Namon Suttikittibuth |
| Producción de sonido | Mellow tunes |
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