McDonald´s - "Say it with M"

DDB COLOMBIA

DDB COLOMBIA Bogotá, Colombia

2193

Título	Say it with M
Agencia	DDB COLOMBIA
Campaña	Say it with M
Anunciante	McDonald´s
Marca	McDonald´s
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Restaurantes y comida rápida
Lema	Say it with M
Sinopsis	Many brands use letters from the alphabet in their logo. But none had taken an alphabet from their logo. This is, Say it With an M. A complete alphabet created from just one letter: “M” the McDonald’s or Golden Arches. Each letter was created based on the brand’s original packaging, without modifying anything. An alphabetic and modular system with which we could build words that are a reflection of the daily moments experienced at McDonald’s. Words such as: Yummy, Brunch, Bday, Love, etc. This was a campaign inspired on the power a symbol recognized by the whole world. And thanks to it, pieces like outdoors and prints didn’t require a brand logo or copy in their design. This was a new way to communicate that all good moments are in Mcdonald’s.
Medio	Billboard
Mercado	Méjico, Argentina, Brasil
Chief Creation Officer	John Raúl Forero
Director creativo	Juan Luis Fernández
Director creativo	Alejandro Cussó
President/CEO	Borja de la Plaza
VP Strategy Director	Jorge Becerra
Director creativo	Juan Felipe Jaimes
Dirección artística	David Católico
Director creativo	Diana Poblador
Copywriter / Art Director	Diego Tamayo
Brand Management	Natalia Diaz
Director creativo	Miguel VanBommel
VP Account Director	Adriana Taborda
Dirección artística	Oscar Peña